Frozen Yogurt, Ice Cream, Ices – The Treats of Summer
The frozen dessert landscape has changed remarkably in recent years. While I am happy to welcome many creative new additions to the marketplace, I also enjoy the time tested traditional ice cream and other frozen treats like lemon ice. Here is my guide to frozen treats.
Frozen Yogurt
Over the last three years we have seen the proliferation of expensive “premium” frozen yogurt in NYC… it started with Pinkberry, then came Red Mango. Even though Pinkberry arrived to NYC first, it is well documented that Red Mango started before Pinkberry.
From there, copy cat after copy cat. The funniest one I noticed a couple of years ago was Red Cherry, which has since gone out of business. Red Cherry doesn’t make sense. Red Mango works because mangoes are not red. Pink Berry, the same thing, there is a chance that a pinkberry exists, but you are more likely to come across a blueberry or a blackberry. There are plenty of red cherries…
Another relatively prominent expensive yogurt place is BerryWild.

Maybe some of you will disagree, but for me there’s very little difference between the three… I feel the yogurt all tastes relatively the same. All charge about the same and have similar topping offerings.
The Pinkberries of the world have almost totally displaced an old NYC favorite, TastiDelight. I never really enjoyed Tasti-D. While we used to order Tasti-D, the premium price for a styrofoam cup of this stuff always bothered me more than paying a premium Pinkberry or Red Mango that at least come with fresh fruit toppings.
Another frozen yogurt category is “weigh and pay.” We have these places that bank on the human instinct to not be able to control themselves. There’s 16 Handles and Phileo Yogurt (by way of Philadelphia, could you tell?), which my friend calls “yogurt land.” Both offer lots of machines featuring tart and not tart flavors. They let visitors take what they want, top it with healthy toppings or candy, weigh it, pay (enough to buy gallons of yogurt from the grocery store), then enjoy.
Recently I went to Jersey and visited Bischoff’s. Since 1934, Bischoff’s has been serving up ice cream sundaes in the same way. My family has been going to Bischoff’s for three generations. My dad, who grew up in Teaneck, used to take dates there in High School.
While I enjoy fro yo as a grab and go treat in the city or the mall, it is nice to sit down and have real ice cream. We asked and they don’t even have frozen yogurt at Bischoff’s! Take a look at these two sundaes that cost a total of $16! There were four of us and we couldn’t finish either one of them.
A City Ice Cream Favorite – Mister Softee
Summer is here and you know what that means….we will see Mister Softee on every other block in the city. According to the Mister Softee website, Mister Softee is the largest franchiser of soft ice cream trucks in the United States. Mister Softee is light soft serve ice cream – creamy with lots of air. Lots of creative ways to enjoy, including the double cone. Don’t forget to dip your cone in chocolate, strawberry, etc. Check out some Mister and Ms. Softee Profiles on Midtown Lunch.
On the topic of Mister Softee, please keep in mind that not all Mister Softee trucks are created equally. If you are in the mood for Mister Softee, please look at the truck carefully. If it doesn’t specifically say Mister Softee, it isn’t (meaning, they buy cheaper, less enjoyable product and try and sell it for the same price). Check out this 2008 article on Mister Softee Knockoffs.
Real Mister Softee
Clearly not Mister Softee!
If I find some better examples of fake Mister Softee trucks, I will update. There are plenty out there, believe me.
Lemon Ice (and other flavors)
There is only one King and he’s from Queens.
I have been enjoying the Lemon Ice King of Corona my entire life but the establishment has been around for twice as long as me (over 60 years). Read my full review.
La NewYorkina Modern Mexican Ice Pops
It was a hot day, I was thirsty and in the mood for something sweet. I had enough Mister softee and fancy frozen yogurt for the week. I walked into the Hester Street Fair, and the answer was looking at me. La NewYorkina “modern mexican ice pops.” Such a simple and refreshing idea.

I asked what the most popular flavor was, and Fanny, one of the propieters, served me Mango con Chile (Spicy Mango). The $4 pop was filled with large mango chunks. The chili made for an occasional bursts of spice. If the pop isn’t spicy enough for your taste, Fany offers seasoning to sprinkle (like you would pepper flakes on a pizza).

Other flavors include:
- Fresa-Strawberry
- Tamarindo Fresco- Fresh Tamarind
- Horchata- Cinnamon Rice Milk
- Jamaica- Hibiscus
- Pina con Menta- Pineapple Mint
- Nuez- Pecan

Fanny explained that she makes the pops after hours in a local wholesale bakery after 7pm during the week. It is a simple process from the cutting of the fruit, to the freezing. literally what you see is what you get. Check out these Facebook pics of the process.
At this point, they are getting ready for the Hester Street Fair each week. I see no reason why this concept can’t go bigger with a food truck or even a well positioned storefront.
Find La Newyorkina at the Hester Street Fair, every Saturday and Sunday,
10am to 6pm.
In Summary…
There is a right place and a right time for frozen treats and we certainly have a lot of options in the NYC Metro area… Enjoy! Please comment below on any of your favorites that I missed.
Dong Yi Feng
In the almost all Chinese Flushing neighborhood there are many Dim Sum options. I chose Dong Yi Feng because the outside and dining room seemed nicer than many of the places I walked by (take that with a grain of salt).

I had a dim sum feast! First, I picked steamed rice noodle roll with shrimp inside. I was not a fan of the consistency of this one – a little too gooey for my taste- and it was a little cold.

Next, the piping hot and extremely flavorful pork dumplings made up for the shrimp.

I moved onto an overly greasy chive cake that like the shrimp dim sum was lacking flavor.

Finally, the stuffed eggplant with shrimp was a little greasy but very tasty.

I got a kick out of the bill – I was thoroughly stuffed for under $12!

Service was abrupt at times and friendly at times. No one knew English, but they were helpful and gave me a cheat sheet with pictures.
As someone who works on branding for a living I was quite confused by the lack of clarity in the naming of the restaurant. On the check it says Dong Ye Feng, The sign outside says Jong Yi Feng, and I noticed a bag on the counter that said Tung Yi Feng. I wonder if the names all have slightly different meanings?
All in all, I don’t recommend traveling out to Flushing from NYC for this mediocre food, but I do recommend eating your way through Queens and exploring the many vibrant neighborhoods.
Rating:Food – 6/10
Ambiance – 6/10
Service – 6/10 Category:
Food Type – Chinese, Dim Sum
Style – Tacky
Price – Reasonable Wanna go?
Address – 135-29 37th Ave, Flushing, NY 11354, 718- 886-8233
















